Overview
On October 15, 2024, the Federal Trade Commission (FTC) introduced new record keeping requirements for telemarketers and call centers as part of its updated Telemarketing Sales Rule (TSR).
Key Record keeping Requirements
Under the updated TSR, telemarketers and sellers must retain detailed call records for at least five years.
Why Were These Changes Made?
The FTC tightened record keeping rules due to growing concerns over robocalls, AI-generated scam calls, and deceptive sales tactics.
Steps for Ensuring Compliance
To prevent penalties, call centers should proactively update their compliance strategies.
Consequences of Non-Compliance
Failure to adhere to these new record keeping requirements can result in fines up to $50,120 per violation.
How CallShaper Helps Ensure Compliance
Managing compliance with the FTC’s new record keeping requirements can be complex, but CallShaper simplifies the process with automated call management solutions.
Final Thoughts
The FTC’s new Telemarketing Sales Rule amendments require strict record keeping, proof of consumer consent, and DNC list compliance.
Leave A Comment